Solution

Excellence is the quality of being outstanding or extremely good. With that being the brand identity, I had to provide something special that was outstanding compared to other dog grooming services. Pretty Paws was designed to give excellence through its trustworthy services, people, and products. You can't have an excellent service without knowing what products are used and the people behind the treatment. This is why I created an about section that details the team and the products they use, a 20% off coupon if satisfaction isn't met, multiple grooming options, reviews from customers, a rewards program, and a shop where customers can buy products.